Effective Date: August 3, 2026

Last Updated: August 3, 2026

At Alpine Rides (“we,” “us,” or “our”), reachable at alpinerides.store, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, and safeguard your information when you visit or make a purchase from our website.

1. Information We Collect

When you visit or interact with our store, we collect certain information about your device, your interaction with the site, and information necessary to process your purchases.

A. Personal Information You Provide

• Contact Information: Name, email address, phone number, shipping address, and billing address.
• Order Details: Products purchased, order history, and preferences.
• Payment Information: Credit/debit card numbers or third-party payment details (e.g., PayPal, Apple Pay, Google Pay). Note: Payment data is processed securely by our third-party payment processors; we do not store full payment card details on our servers.

B. Automatically Collected Information

• Device Information: IP address, browser type, operating system, time zone, and cookies installed on your device.
• Usage Data: Pages viewed, search terms, referral sources, and your interactions with our website.

2. How We Use Your Information

We use your personal information to provide our services and fulfil your orders, including to:

• Process and ship orders, send order confirmations, and provide customer support.
• Communicate with you regarding updates, security alerts, or account notifications.
• Screen orders for potential risk or fraud.
• Improve and optimise our store layout, product offerings, and customer experience.
• Send marketing communications, promotions, or newsletters (only if you have opted in).

3. Sharing Your Information

We share your personal information with third-party service providers who assist us in operating our business and serving you:

• E-Commerce Platform: We host our store on Shopify, which processes your data to power our online storefront.
• Payment Processors: To process transactions securely (e.g., Visa, Mastercard, AMEX, PayPal, Stripe).
• Fulfilment & Logistics: Shipping carriers and fulfilment partners who deliver your purchases.
• Analytics & Marketing: Tools like Google Analytics to help us understand how customers use the site.

We may also share your information to comply with applicable laws and regulations, respond to a subpoena, or protect our rights.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (like web beacons and pixels) to:

• Keep track of items in your shopping cart.
• Remember your preferences for future visits.
• Analyse site traffic and interactions to offer better site experiences.

You can choose to disable cookies through your browser settings, though doing so may limit your ability to use certain features on our store.

5. Your Rights and Choices

Depending on your jurisdiction (such as the GDPR in Europe or CCPA/CPRA in California), you may have the following rights regarding your personal data:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we update or correct inaccurate data.
• Deletion: Request that we erase your personal information, subject to legal requirements to retain certain order records.
• Opt-Out: Unsubscribe from marketing emails at any time using the “Unsubscribe” link at the bottom of any promotional email.

6. Data Retention

When you place an order through the store, we will retain your order information for our records unless and until you ask us to delete this information, or as required by law (e.g., tax and accounting purposes).

7. Security

We implement appropriate technical and organisational security measures to protect your personal data from unauthorised access, loss, or misuse. However, no method of transmission over the Internet or electronic storage is 100% secure.

8. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, don’t hesitate to get in touch with us at:

• Store Name: Alpine Rides
• Website: https://alpinerides.store
• Email: hello@alpinerides.store